B2B PPC: full-funnel campaigns at scale
A high-spend paid media strategy for an anonymous B2B brand, connecting lead generation and product sales across UK and Global markets.
The brief
Support two commercial objectives for a B2B brand: generate enquiries and sell products. The scope covered a high monthly media spend and a multi-channel approach, including Google Ads.
UK and Global strategy
A full-funnel strategy spanning awareness, consideration and conversion, bringing the brand's lead generation and product sales goals into one paid media approach.
Lead generation campaigns
The enquiry-focused side of the strategy centred on reaching business buyers and supporting their journey from initial interest to contacting the brand.
Product sales campaigns
Alongside lead generation, product-focused campaigns supported the buying journey, giving direct sales a distinct place within the wider B2B funnel.
Multi-channel paid media
Planning covered Meta, Google, LinkedIn, X, ChatGPT and programmatic advertising, chosen around the buyer rather than platform preference. This case study shares the strategic scope only; specific campaign formats, spend figures and performance results are not disclosed.
Ready to connect your PPC campaigns?
Talk to Rha Marketing about PPC, lead generation and product sales for your B2B brand.