Legal
AI & Editorial Policy
At Rha Marketing, we use artificial intelligence (AI) tools to support parts of our blog and content production process. We believe in being transparent about how AI is used while keeping human oversight and editorial responsibility for everything we publish.
1. How we use AI
AI tools may be used to assist with:
- researching and gathering information for blog posts;
- generating initial article drafts and outlines;
- summarising publicly available information and industry data;
- improving grammar, structure and readability;
- generating ideas, headlines and content angles;
- creating or enhancing visual content and illustrations.
AI is used as a supporting tool, not as a replacement for human editorial judgement.
2. Human editorial review
Every blog post generated or assisted by AI is reviewed by a person at Rha Marketing before publication. Our editorial process may include:
- checking facts, data and sources;
- reviewing claims and context;
- correcting inaccuracies;
- editing and rewriting AI-generated text;
- assessing whether the topic is relevant and useful to readers;
- making the final decision about whether a post is published.
Rha Marketing takes responsibility for the final editorial content published on this website.
3. AI-generated images and visual content
Some cover images, illustrations and other visual content on the Rha Marketing blog may be generated or enhanced using AI.
Where AI-generated or manipulated visual content is subject to applicable transparency requirements, we will provide an appropriate disclosure or label.
AI-generated visuals are used for illustrative or creative purposes and should not be interpreted as authentic photographs of real events, people or places.
4. Accuracy and corrections
While we make reasonable efforts to verify information before publication, AI-assisted content can contain errors or outdated information, particularly in fast-moving areas such as AI, paid media and marketing platforms.
We encourage readers to contact us if they identify a factual error or misleading information. Where appropriate, we will review and correct published content.
5. Sources and attribution
Where appropriate, our blog posts reference or link to the original sources of information, including platform documentation, industry research and news coverage.
AI tools may assist with research or drafting, but they are not treated as authoritative sources. Important factual claims are reviewed against reliable sources before publication where reasonably possible.
6. Transparency
We aim to provide clear and meaningful information about how AI is used across Rha Marketing blog content.
Our use of AI is intended to support efficient content creation while preserving human editorial oversight, accountability and quality.
Where applicable law requires specific disclosure of AI-generated or manipulated content, Rha Marketing will take appropriate steps to provide that disclosure.
7. Responsible use of AI
We aim to use AI responsibly and in line with applicable laws and regulations, including relevant requirements of the EU Artificial Intelligence Act (EU AI Act) and applicable data protection legislation.
This policy may be updated as our use of AI evolves and as regulatory requirements develop.
8. Contact
If you have questions about our use of AI, our editorial process, or a particular blog post published by Rha Marketing, please get in touch.