Website Design: A Conversion Tool, Not a Digital Business Card.
Your website should earn money, not just look nice. Every page should have a single job, and it should be very good at that job.
A website has a job. The job is different on every page. If a page is not doing its job, it is either the wrong page or it is designed badly.
Pages we build and the job they do
Homepage
Communicate what you do, who you help, what to do next. Ten seconds to convince, twenty to convert.
Service pages
One page per service. Rank on search. Convert warm traffic. Feed AI answer engines.
Case studies
Turn abstract capability into concrete proof. Named clients, real numbers, before-and-after.
Blog / insights
Long-term SEO and AI Readability engine.
Contact / booking
Frictionless. Calendly, phone, WhatsApp and form. One click to next step.
Technical foundations
Speed
90+ mobile Lighthouse score. Every extra second of load costs conversions.
Mobile-first
70% of traffic on most sites is now mobile. Design starts there.
Accessibility
WCAG 2.2 AA. Not just ethics, also SEO and AI Readability.
Analytics
GA4, Microsoft Clarity, server-side tagging where privacy demands it.
CMS
The team should be able to update copy without a developer. Sanity, Storyblok, Contentful, WordPress or Webflow depending on the case.
What we do not build
Beautiful, slow, template-heavy WordPress sites that no salesperson ever uses. Sites with 12 stock-photo hero images and no conversion path. Sites that require a developer for every text change. Never again.