Perormo Case Study: A Website Automated with Shopify
Inside our latest client build for Perormo Coffee & Vending - combining website design, Shopify, automation and digital strategy to create a website that saves time and supports growth.
Perormo Coffee & Vending needed a website that presented its commercial coffee machines, coffee and vending solutions clearly while working with the systems behind the business. Rha Marketing built a customer-facing website connected directly to Shopify.
This case study focuses on that connection: product information managed in Shopify, automated updates on the website and a joined-up path from discovering a product to purchasing it.
The brief: a connected website for Perormo Coffee & Vending
Perormo Coffee & Vending supplies commercial coffee machines, speciality coffee and vending solutions to businesses across the UK, with installation and nationwide service support. They came to Rha Marketing wanting a website that reflected the quality of the product range and the professionalism of the service behind it.
The objective was never simply a more modern-looking site. We set out to create a digital experience that presents the product range professionally, makes machines and solutions easier to discover, improves the customer journey, supports online purchasing, reduces manual website administration and connects with the systems the business already uses day to day.
Connecting the website directly with Shopify
One of the most important elements of this build was connecting the customer-facing website directly with Shopify, so Shopify acts as the commerce infrastructure behind the experience rather than a separate shop bolted onto the side.
The result is less duplicate administration, less manual updating, a smoother buying journey and e-commerce management that can scale as the range grows.
Automation is not always about adding AI. Sometimes the smartest automation is simply making your existing systems communicate properly.
Look good. Save time. Help drive revenue.
Look good
Professional design, considered user experience, fully responsive layouts, consistent brand application and clear product presentation, so the business is taken as seriously online as it is in person.
Save time
Integration and automation remove repetitive administration and duplicate data management. Information is maintained once and used everywhere it is needed.
Help drive revenue
Clearer customer journeys, stronger calls to action, easier product discovery and streamlined checkout are all designed to support conversion and help reduce friction between interest and purchase.
We are deliberate about that language. A website cannot guarantee revenue. What it can do is remove friction, support conversion and help turn interest into action, which is what good commercial design is for.
The website is only one part of the system
This is where we tend to work differently to a traditional website agency. We think about the website alongside the CRM, the e-commerce platform, paid advertising, customer data, automation, AI and analytics. Individually these are useful. Connected, they become considerably more valuable.
That joined-up view is what we mean when we talk about digital transformation. It is rarely one dramatic project. It is usually a series of sensible connections between things a business already owns.
Where does AI fit into a modern website?
We do not add AI because it is fashionable. AI earns its place when it solves a genuine problem in the business. Depending on the organisation, that might mean AI lead qualification, an AI assistant, intelligent enquiry routing, automated customer communication, CRM and marketing automation, automated reporting and KPI summaries, customer segmentation, content workflows, AI-assisted search, personalised customer journeys or sharper sales and marketing insight.
The question is not "How can we add AI?" The better question is "Where could technology remove friction from this business?"
Our own product work follows the same rule. Zenbrew, the AI CRM we built in Rha Labs, exists because a sales team was losing around 30 hours a week to manual email personalisation, not because AI was on a roadmap.
What makes Rha Marketing different from a traditional web design agency?
Rha Marketing combines website development with marketing strategy, AI, automation, CRM, e-commerce, paid media, customer journeys and data. Rather than treating a website as a standalone project, we look at how it connects with the wider business and marketing infrastructure.
= Smarter digital infrastructure
We do not just build websites. We build smarter digital infrastructure around businesses.
Built in South Wales. Designed for businesses everywhere.
Rha Marketing is based in Bridgend, South Wales, and works with businesses in Cardiff, Swansea, Bristol, across Wales, London and the wider United Kingdom. We also support clients in the United States and other international markets remotely.
Based in South Wales. Built for global business.
Technology means ambitious businesses no longer have to choose between local accessibility and international capability. We bring digital strategy, marketing, websites, AI and automation to organisations regardless of geography, working the same way with a company twenty minutes down the M4 as with one five time zones away.
Why websites are becoming part of AI and digital transformation
The website increasingly sits at the centre of a company digital ecosystem. It is the point where advertising, search, CRM, e-commerce, customer data, analytics, automation and AI meet. That changes what a web partner needs to understand.
Design and development are the baseline. What matters just as much is what happens before someone reaches the website, and what happens after they leave it. That is the space Rha Marketing works in.
Building websites for how people discover businesses now
Discovery is changing. Traditional search optimisation still matters, and it still drives serious commercial traffic. Alongside it, customers now find companies through Google AI experiences, ChatGPT, Gemini, Microsoft Copilot, Perplexity and other AI-powered answer platforms.
SEO, Search Engine Optimisation
Technical health, site structure, page speed, indexability and genuinely useful content.
AEO, Answer Engine Optimisation
Clear questions and concise, accurate answers that can be quoted directly.
GEO, Generative Engine Optimisation
Well-defined entities, structured data and consistent information so AI systems can understand what a business is and what it does.
Nobody can promise a ranking inside ChatGPT, and we will not pretend otherwise. What we can do is make a business easier for both search engines and AI systems to understand, through clear entities, useful content, sound technical foundations, structured data and well-organised information.
Frequently asked questions
What does Rha Marketing do?
Rha Marketing is a South Wales-based marketing, AI automation and digital transformation consultancy specialising in websites, marketing automation, CRM, performance marketing, AI and digital strategy for businesses in the UK and internationally.
Does Rha Marketing build websites?
Yes. Rha Marketing designs and develops websites with a focus on user experience, conversion, integration and automation. Where appropriate, websites can connect with CRM, e-commerce, marketing and automation platforms.
Can Rha Marketing integrate Shopify with a website?
Yes. Rha Marketing can develop connected e-commerce experiences using Shopify, including product integrations and streamlined customer purchasing journeys.
Does Rha Marketing provide AI automation?
Yes. Rha Marketing helps businesses identify practical opportunities for AI and automation across marketing, CRM, customer journeys, reporting, lead management and digital operations.
Where is Rha Marketing based?
Rha Marketing is based in South Wales, UK, and supports businesses across Wales, the wider UK and international markets.
Does Rha Marketing work with businesses in the USA?
Yes. Rha Marketing is UK-based and can support businesses in the United States and other international markets remotely across digital marketing, websites, automation, CRM and AI projects.
What is the difference between a traditional website and an automated website?
A traditional website presents information and waits for someone to act on it manually. An automated website connects with other business systems, so products, enquiries and customer actions move between platforms on their own. Less duplicate data entry, fewer manual updates and a faster, more consistent customer journey.
Need a new website, or ready to make your current one work harder?
If your website looks fine but creates work rather than removing it, that is usually a systems problem rather than a design problem. Let us talk.