We Run Paid Ads Across Every Channel. Not Just Google.

If you found us through Google and assumed we only run Google Ads for lead generation, this post is for you. Rha Marketing is a multi-channel paid-media agency. We build campaigns across every platform, and across every campaign objective those platforms support, not just lead-gen forms.

The channels we work with

Every business has a different customer, so every business needs a different mix. We run paid ads across all of the following:

• Meta (Facebook and Instagram)

  Feed, stories, reels, in-stream video and messenger placements across the full Meta ecosystem.

• Google (Search, Shopping, Display, YouTube, Performance Max, Demand Gen)

  The workhorse for high-intent search demand, YouTube video reach, shopping feeds and cross-network retargeting.

• LinkedIn Ads

  The strongest B2B targeting on the internet. Sponsored content, message ads, document ads, lead-gen forms and ABM.

• X (formerly Twitter) Ads

  Real-time engagement. Best for tech, media, finance and event-driven campaigns.

• TikTok Ads

  Short-form video, Spark Ads and Shop Ads. Powerful for D2C, education, fitness, beauty and lifestyle.

• WhatsApp Business + Click-to-WhatsApp Ads

  Meta ads that open straight into WhatsApp chat. One of the fastest-growing lead-capture flows in the UK right now.

• YouTube Ads (In-Stream, Bumper, Shorts)

  Video is the single most under-priced ad inventory today. Great for cold-audience awareness and retargeting.

• Programmatic + Native (Google Display, Taboola, Outbrain)

  When brand awareness and reach at scale matter more than click-through.

Every campaign objective, not just lead-gen

A paid campaign is only as good as its objective. Choosing awareness when you needed conversions wastes budget. Choosing conversions when the audience is cold wastes budget in a different way. Here is the full menu we work with on each channel:

• Meta - Awareness, Reach, Traffic, Engagement, Video Views, Messages, App Installs, Lead Generation, Conversions, Catalogue Sales, Store Traffic

  We map creative to objective. Awareness ads are built differently to conversion ads, even for the same brand.

• Google - Search, Display, YouTube Video (Views, Reach, Ad Sequence), Shopping, Discovery, Demand Gen, App, Performance Max, Local (Store Visits), Smart

  Search captures high-intent demand. Performance Max scales across the whole Google network. Local drives foot traffic to a physical location.

• LinkedIn - Brand Awareness, Website Visits, Engagement, Video Views, Lead Generation, Website Conversions, Job Applicants, Talent Leads, Message Ads

  Lead-gen forms have the strongest conversion rate on LinkedIn. Talent Leads is powerful for recruitment brands.

• X - Reach, Video Views, Pre-Roll Views, App Installs, Website Clicks, Website Conversions, Engagements, Followers

  Great for trend-driven and event-driven brands. Real-time keyword targeting is unique to X.

• TikTok - Reach, Traffic, Video Views, Community Interaction, Lead Generation, Website Conversions, App Promotion, Product Sales (Shop Ads)

  Shop Ads are TikTok's answer to Meta catalogue ads. Under-used, high-performing right now.

• WhatsApp / Click-to-WhatsApp - Messages, Lead Generation, Conversions (via Meta Ads Manager)

  Prospects click the ad and drop straight into a WhatsApp chat. Perfect for service businesses.

• YouTube (via Google Ads) - Video Views, Reach, Consideration, Conversions, Product Feeds, Shorts campaigns

  YouTube Shorts is currently one of the cheapest ways to reach a mobile audience at scale.

How we choose your channel and objective mix

1. 1

   Where does your customer actually spend time? A financial adviser prospect is not on TikTok. A wellness brand is not living on LinkedIn.

2. 2

   What creative do you have (or can produce)? Video-first channels need video. Static-first channels reward great copy.

3. 3

   How mature is your funnel? Cold-audience objectives (awareness, video views) need retargeting objectives (conversions) behind them to close.

4. 4

   What is the business goal? A £5 million shop growing its Christmas catalogue sales needs a different objective mix to a solicitor targeting 10 new client enquiries per month.

Budgets: from £500 a month to £1 million a year

The idea that you need a huge budget to work with a serious agency is nonsense. We work with clients across the full spectrum:

• Lean (£300 to £1,500 per month)

  One channel, one campaign, one clear objective. Usually Meta lead-gen or Google Search. Structured to prove ROI fast.

• Growth (£1,500 to £10,000 per month)

  Two or three channels working together. Full-funnel setup: paid acquisition, retargeting, conversion tracking, weekly optimisation and monthly strategy calls.

• Established (£10,000 to £50,000 per month)

  Multi-channel, multi-market. Dedicated creative refresh cycles, A/B testing, attribution modelling and reporting dashboards.

• Enterprise (£50,000 to £1m+ per year)

  Cross-channel across countries and languages. Team-led delivery, incrementality testing, media-mix modelling.

What every engagement includes

• Proper tracking first

  GA4, Meta Pixel, LinkedIn Insight, TikTok Pixel, server-side tagging where privacy rules require it. No spending until we can measure it.

• Creative that fits the channel

  Static, carousel, video, story, reel, native, in-stream. We produce or direct the creative, including AI-video ads for lean budgets.

• Lead pipeline that actually closes

  Zoho, HubSpot, Pipedrive, Salesforce, Monday. We plumb leads into the CRM and automate follow-up.

• Reporting you can actually read

  One dashboard showing spend, cost per lead, cost per sale and revenue attributed. No 40-page PDFs full of vanity metrics.

Ready to talk?

Straight conversation about which paid-ad channels and objectives will actually work for your business, at your budget. No jargon, no channel bias, no forcing you into a 12-month contract to find out if we are the right fit.