Marketing Business Consulting: Fractional CMO Without the Six-Figure Salary.
Not every business needs a full-time marketing director. Most need someone senior in the room for the strategic decisions and out of the way for the tactical ones.
Most SMEs waste marketing budget not because tactics are bad, but because no-one senior is joining the dots between marketing, sales, product and finance. Business consulting fixes that gap.
How our consulting engagements work
- 1
Discovery: two-hour session where we understand the business, the numbers, and the pain.
- 2
Audit: 5-7 day deep-dive across marketing, sales, product-market fit, positioning and analytics.
- 3
Plan: a 12-month growth plan with quarterly milestones, budgets and KPIs.
- 4
Embed: monthly leadership sessions with the founder or team, quarterly reviews, weekly Slack access.
What we cover
Positioning and pricing
Who are you really for? What should you charge? These are marketing decisions dressed up as commercial ones.
Growth channel selection
Where to invest, where to withdraw. Every business has three channels that work and ten that do not.
Team structure
In-house vs agency vs freelance. When to hire, when to outsource.
Attribution and analytics
Fixing the measurement so you can actually see what is working.
Board-level reporting
Turning marketing numbers into commercial narratives your board will understand.
When it makes sense
Business consulting is highest-value for businesses turning over £250k to £5m per year. Below that, you need someone doing the work, not directing it. Above that, you probably need a full-time hire.